
Hiring Trends for the 2025 Holiday Season: What’s Different?
As retailers gear up for the 2025 holiday season, they are reportedly planning to hire over 300,000 workers, but the tone is distinctly muted compared to previous years. While brands like Amazon have set ambitious hiring goals, announcing plans to bring on 250,000 seasonal roles, others are taking a more cautious approach. For example, Target, which publicly listed hiring targets of 100,000 in previous years, has opted to focus on its existing experienced workforce instead of ramping up seasonal hires.
Understanding the Labor Market Context
The retail landscape is navigating troubling waters this year. In the face of ongoing inflation and fluctuating consumer confidence, many retailers are hesitant to expand their seasonal workforce significantly. Challenger, Gray & Christmas recently highlighted that job cuts in retail surged by 274% in the first half of 2025 compared to the prior year. This unsettling trend casts a shadow over holiday hiring prospects, potentially limiting seasonal employment opportunities during a critical shopping period.
The Cautious Approach of Traditional Retailers
While online giants like Amazon appear to thrive in the current market by tapping into the increase in online shopping, traditional brick-and-mortar retailers face challenges. Many, such as Walmart, have not issued holiday hiring announcements—marking the third consecutive year without a publicized initiative from the retail behemoth. Given Walmart's previous commitment to hire 150,000 seasonal employees in 2021, this year's silence further emphasizes the industry's shifting dynamics.
What's Behind the Shift in Hiring?
Several factors are contributing to this year's subdued seasonal hiring. With inflation continuing to exert pressure on consumers, many household budgets are tighter than before. Economic experts suggest that business decisions will increasingly cater to higher-income households and pivot toward more automated solutions and relying on permanent staff rather than increasing seasonal positions. This trend was evident in the hiring metrics reported by business analysts, indicating that holiday hires could dip to their lowest level since the recession of 2009.
Companies Embracing Seasonal Hiring
Although this season poses unique challenges, several companies are still actively hiring. Notably, Bath & Body Works aims to bring on 30,000 seasonal employees across its North American locations. Similarly, Michaels announced plans to fill 10,000 roles, hoping that recent seasonal hires might transition to permanent positions in the coming months. Catalyst Brands, which embraces a diverse portfolio ranging from J.C. Penney to Eddie Bauer, is also creating 13,000 seasonal roles to meet expected demand.
Your Options in the Current Job Market
For those on the lookout for seasonal employment, there are still opportunities available. Companies such as Kohl's plan to hire over 300 seasonal workers in select locations. The flexibility of part-time commitments may appeal to students, retirees, or anyone seeking additional income during the holiday rush. Job seekers should take proactive steps, such as utilizing job search platforms to broaden their visibility to potential employers.
Conclusion: Preparing for the Holiday Hiring Landscape
As we anticipate the holiday season, potential job seekers must navigate an uncertain market. While hiring announcements thus far seem subdued, opportunities remain at various retailers. If you're seeking seasonal employment, leveraging your skills and embracing flexibility are essential strategies as the market recalibrates in response to economic pressures. Consider applying early and expressing your willingness to adapt to whatever hours you can manage to maximize your chances of landing a spot during this bustling period.
Call to Action: For those preparing for retirement or considering optimal financial placements during the holidays, it’s essential to stay informed and be ready to seize job opportunities as they arise. Explore local job listings and cultivate connections in your desired field to ensure success!
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